The challenge was to create a new visual identity and messaging strategy for Better to increase brand awareness and customer engagement on all social channels, blogs, and campaigns. The goal was to establish a scalable process for the Brand and Performance Marketing teams in preparation for the company's public offering

As an Art Director on the Brand Team at Better, my role was to lead the design efforts for the Performance Marketing team.

The creative strategy and Art Direction reflected the living experience of customers by embracing the emerging culture of remote work and striking an intimate and culturally sensitive tone. The collaboration of cross-functional teams and production partners streamlined the process for rolling out campaigns, enabling Better to efficiently support the demand and rapidly scale.

Role: Brand Identity, Design Systems, Visual Storytelling, Art Direction & Film, Creative Strategy

Team: Better, Brand Team