The challenge was to create a new visual system for the four-part HBO docuseries.

The series' art direction flexes from maximalist to minimalist styles, capturing the narrative arc of Shaq's dynamic life and career, while the treatment for on-screen text and graphics adopts a meme and web aesthetic language, reflecting Shaq's personal style and cultural impact.

Featured by Time, Hypebeast, Hollywood Reporter, and Indie Wire, amongst others.

Team: Art Camp