Horizonte Potencial | Child Psychoanalysis Identity

Horizonte Potencial was created at the intersection of child psychoanalysis and technology. The project begins with a central belief: play remains a child’s primary path to expression, even in a world shaped by screens.

Innovation and care move together in this identity. Every element was designed to preserve the symbolic nature of play while opening new possibilities for connection. More than a digital platform, Horizonte Potencial supports child psychoanalysts in clinical practice and keeps each child’s creativity, pace, and subjectivity at the centre.

Horizonte Potencial is a space for innovation in child care, bringing psychoanalysis and technology into dialogue. It is a living field of creation where play continues to support expression and symbolic elaboration.

The platform offers child psychoanalysts tools that bring digital play into the clinical setting while preserving its symbolic and therapeutic function. Its purpose is simple and deep: to ensure that play remains the way forward, in consulting rooms and across clinical and educational contexts.

The identity needed to feel current alongside contemporary children’s brands without losing clinical restraint. It had to balance the seriousness of psychoanalysis with the lightness, imagination, and openness needed for childhood.

The geometric, rounded typography brings a sense of modernity and closeness. It communicates trust without becoming rigid, leaving room for the playfulness essential to the brand’s world.

The logo avoids literal visual cues. Its almost child-drawn quality creates a distinctive, functional mark that works in both full and reduced formats.

Integrated into the letter “o,” the symbol combines a spiral and waves. Together, they suggest a horizon, a sun, and movement, evoking the emergence of new possibilities, creative flow, and Winnicott’s concept of potential space.

The imperfect star was drawn by hand to echo the designer’s own childhood marks. Its uneven sides represent authenticity and the idea that every person is unique, a perspective central to psychology.

Rather than smoothing out those irregularities, the identity treats them as a source of character. The star becomes a recurring symbol of creativity, subjectivity, and each child’s individual way of being in the world.

Client: Horizonte Potencial Design: Thayline Vargas Duration: 6 weeks