Maxinne Dias is a sommelier from Minas Gerais, Brazil, now based in Portugal, with international training and experience across wine markets.

The brand identity was created to bring together her technical expertise, international perspective, and Brazilian roots. The challenge was to make wine feel more open and experience-led for a younger, curious audience, while retaining the elegance and credibility expected by a global wine audience.

The brand is built around three actions: discover, experience, share.

Rather than leaning on the formal conventions often associated with wine, the identity makes room for personal stories, curiosity, and connection. It gives Maxinne a distinct voice that can travel across markets without losing its sense of origin.

The symbol draws on the Canela-de-ema (Vellozia squamata), a flower native to the Serra da Canastra region of Minas Gerais. This reference connects the identity to Maxinne’s heritage without relying on generic wine imagery.

It works as a flexible graphic signature throughout the system, including as the dot on the “i” in the wordmark.

The visual language combines a refined editorial feel with expressive regional references. Patterns inspired by Serra da Canastra and traditional ceramic tilework bring texture and warmth, while the overall system stays clear and adaptable for a personal brand working across digital and physical touchpoints.

The identity was designed for content, experiences, branded materials, and wine-related touchpoints.

Client: Maxinne Dias Industry: Wine and Hospitality Location: Portugal and Brazil Scope: Personal Brand Identity, Art Direction, Social Media Direction, Brand Applications

Design: Thayline Vargas