Encontro Atípico | Inclusive Brand Identity for Community
Thayline Vargas
Encontro Atípico inclusive community brand identity
Encontro Atípico
Inclusive brand identity and art direction for a community of neurotypical and neurodivergent young adults.
The brief
Encontro Atípico is an initiative that creates a safe, sensitive, and welcoming space for neurotypical and neurodivergent young adults to share experiences, listen, and be heard.
The identity needed to reflect the care behind each gathering: a communication system that felt human, respectful, and contemporary while giving the community a clear presence across its touchpoints.
Brand idea
At the center of the brand is the Caregiver archetype, expressed through emotional protection, attentive listening, warmth, and a sense of safety.
This point of view shaped the tone of voice and visual language. The brand is built around the belief that empathetic, respectful connection brings people closer while honouring each person’s individuality.
Creative direction
The identity uses a soft typographic approach and a harmonious visual system to communicate welcome and care. It gives Encontro Atípico a cohesive presence while keeping the community and its purpose at the center.
Visual applications
The visual communication system was created to support the initiative across its materials and ongoing community communication.
Encontro Atípico inclusive brand identity mockup
Encontro Atípico visual identity and community communication
Encontro Atípico inclusive branding application
Encontro Atípico community brand identity
Encontro Atípico visual communication system
Encontro Atípico inclusive brand design mockup
Project details
Industry: Community and Nonprofit
Scope: Brand Identity, Art Direction, Visual Communication System
Completed: December 2025
Design and art direction: Thayline Vargas
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Posted Aug 10, 2026
Inclusive brand identity and art direction for Encontro Atípico, a community for neurotypical and neurodivergent young adults.
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