Logo Design | Branding for Plectrum Institute of Music

Client: Plectrum Institute

Studio: Luminary Lab

Platform: Contra

Scope: Brand Identity • Logo Design • Typography System • Visual Language • Concept Development

Plectrum Institute is a progressive academic platform dedicated to sound, culture, and experimental music education. When they approached Luminary Lab, they needed an identity that felt both intellectual and unconventional, something that echoed music theory while pushing visual boundaries.

We developed a minimalist yet expressive identity inspired by the plectrum (the small but mighty pick that sparks sound), blending sharp geometric forms with fluid rhythm. The result is a modern, modular visual system that works across print, digital, and spatial formats, from research journals to experimental audio labs.

✔ Custom Wordmark + Symbol

✔ Flexible Identity System

✔ Typographic Hierarchy & Grid

✔ Color Palette & Visual Assets

✔ Brand Guidelines Deck

✔ Concept-Driven Brand Storytelling

The final identity resonates with the institute’s mission, balancing structure with creative inquiry. The system is now being rolled out across web, curriculum collateral, and event materials, helping Plectrum Institute strike the perfect chord between academic rigor and artistic edge.