Pfizer partnered with Lady Gaga to launch a celebrity-driven awareness campaign for Nurtec ODT, a migraine treatment. I led the design of digital campaign assets and UI across web and social touchpoints.

The work involved translating Gaga's bold visual identity into Pfizer's healthcare framework, balancing regulatory compliance with creative impact. I designed hero banners, landing page UI, social assets, and motion-ready templates that the broader marketing team could scale.

The campaign drove significant engagement and became one of Pfizer's most visible DTC launches that year.