Boatsetter Email Marketing System
Molly Mittal
My Role
Digital Designer — Email Systems
Designed promotional, lifecycle, and transactional email templates with clear visual hierarchy
Built a scalable email design system aligned with Boatsetter's brand identity and guidelines
Created modular template components for marketing and CRM teams to use across campaigns
Optimized all layouts for mobile responsiveness and cross-email client compatibility
Designed seasonal and destination-based campaigns leveraging ocean-inspired color palette
Collaborated with marketing and CRM teams to refine designs based on A/B testing insights
Boatsetter internal newsletter email
Boatsetter fleet owner marketing email
Design Approach
Clean, ocean-inspired color palette reflecting Boatsetter's brand identity
High-impact hero imagery showcasing compelling boating experiences and destinations
Modular template system enabling rapid campaign deployment and brand consistency
Clear, prominent CTA buttons ("Book Now", "Explore Boats") for improved conversion
Strategic use of whitespace and typography for enhanced readability and scannability
Mobile-first responsive design with testing across major email clients
Fishing Photo Contest promotional email
Contest details email with Fishbrain partnership
Results
Increased click-through rates through improved CTA placement and visual prominence
Enabled marketing team to launch campaigns 30% faster using modular template system
Supported increased booking conversions through optimized email user experience
Stronger brand consistency across all email communications and lifecycle touchpoints
Improved mobile usability and readability, reducing unsubscribe rates
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Posted May 8, 2026
Designed a high-impact email marketing system for Boatsetter, building reusable templates and campaign visuals that drove engagement across their customer base.
