Boatsetter Email Marketing System

Digital Designer — Email Systems

Designed promotional, lifecycle, and transactional email templates with clear visual hierarchy

Built a scalable email design system aligned with Boatsetter's brand identity and guidelines

Created modular template components for marketing and CRM teams to use across campaigns

Optimized all layouts for mobile responsiveness and cross-email client compatibility

Designed seasonal and destination-based campaigns leveraging ocean-inspired color palette

Collaborated with marketing and CRM teams to refine designs based on A/B testing insights

Clean, ocean-inspired color palette reflecting Boatsetter's brand identity

High-impact hero imagery showcasing compelling boating experiences and destinations

Modular template system enabling rapid campaign deployment and brand consistency

Clear, prominent CTA buttons ("Book Now", "Explore Boats") for improved conversion

Strategic use of whitespace and typography for enhanced readability and scannability

Mobile-first responsive design with testing across major email clients

Increased click-through rates through improved CTA placement and visual prominence

Enabled marketing team to launch campaigns 30% faster using modular template system

Supported increased booking conversions through optimized email user experience

Stronger brand consistency across all email communications and lifecycle touchpoints

Improved mobile usability and readability, reducing unsubscribe rates