TINTCreations (There Is No Tomorrow) is a dynamic and forward-thinking brand with a mission to inspire individuals to overcome procrastination and take immediate action toward their fitness and health goals. The brand's innovative approach includes the use of mirrored quotes on clothing, designed to motivate wearers every time they look in the mirror. This project involved developing a complete brand identity, designing clothing graphics, and planning a comprehensive marketing photoshoot to effectively communicate TINTCreations' vision and engage its target audience.
Project Scope
Branding
Clothing Design
Website Design
The brand identity for TINTCreations is designed to reflect the brand's energetic and motivational spirit. Key elements include
Primary Logo
The Primary logo features the word "TINT" written in Conthrax font, which is sporty, bold, and has rounded corners. The "I" in "TINT" is cleverly represented by a dumbbell, serving as both a letter and the brand's icon, symbolizing strength and fitness with the full tagline "There Is No Tomorrow" written just below it.
Secondary Logo
The secondary logo features the word "TINT" and the "I" in "TINT" as a dumbbell and no tagline below.
Icon
TINT icon is the letter "I" which is a dumbbell from the Primary and Secondary Logos
Typography
Conthrax Regular
Used for headings and prominent text to maintain a bold and impactful presence.
Conthrax Light
Used for body text, providing a light and elegant contrast that enhances readability while maintaining a cohesive look.
Color Palette
The primary colors are black and white, creating a sleek and modern aesthetic emphasizing the brand's focus on motivation and action.