Mill Wright Logistics

Mill Wright Logistics approached us with a clear vision: to create a sleek and bold visual identity that would encapsulate their commitment to excellence and reliability in the logistics sector. Inspired by Nike’s impactful branding, the client emphasized the importance of conveying movement, precision, and their slogan: "Do It Right."

Key requirements included:

A modern logo integrating the initials “M” and “W” to symbolize direction and coordination.

A design language reflecting professionalism, boldness, and adaptability.

A color palette of Navy and Grey, supplemented with Black and White for versatility.

Primary Logo: A distinctive mark featuring opposing arrows that form the initials “M” and “W.” This design effectively represents movement and logistics while maintaining a bold and professional appearance.

Secondary Logos: Simplified versions of the primary logo, offering versatility for different branding needs. These included:

We selected a modern sans-serif typeface to enhance readability and convey a sleek, professional image.

Two font weights were used:

Primary Colors: Navy (#003366) and Grey (#F2F2F2), chosen to evoke trust, reliability, and professionalism.

Alternative Colors: Black (#000000) and White (#FFFFFF) for high contrast and adaptability across different media.

To ensure consistency across all branding efforts, we provided a detailed visual identity guide, covering:

Proper usage of the primary and secondary logos.

Font hierarchy and recommended pairings for text.

Color specifications with HEX and RGB values for digital and print use.

Application examples for stationery, marketing materials, and social media templates.

The branding was applied to various assets to demonstrate versatility:

Business Cards: Bold and clean designs highlighting the primary logo.

Social Media Templates: Custom templates optimized for platforms like LinkedIn and Instagram.

Corporate Stationery: Letterheads, envelopes, and email signatures aligned with the visual identity.

The final visual identity successfully captured Mill Wright Logistics’ brand ethos, ensuring it stands out in the competitive logistics industry. The logo design and branding elements conveyed professionalism, reliability, and a modern edge, resonating with both clients and stakeholders.

Dynamic Logo Design: The integration of directional arrows into “M” and “W” directly reflected the brand’s logistics focus.

Sleek and Modern Aesthetic: Minimalist typography and a bold color palette ensured timeless appeal.

Comprehensive Branding Package: A cohesive set of assets empowered the client to maintain consistency across all platforms.