Shakes and Fries

Shakes and Fries is a trendy fast-food joint specializing in thick shakes and saucy loaded fries.

To develop a vibrant and memorable brand identity and packaging design that captures the youthful energy and appetizing nature of Shakes and Fries' products.

Our logo marries bold, graffiti-inspired lettering with elegant, psychedelic-themed typography to create a visually striking centerpiece. The word "Shakes" features elegant curves, while "Fries" commands attention with its assertive, bold style. The word "and" is represented in a basic font, providing balance and cohesion between the two distinct typefaces.

Vibrant hues of red, yellow, orange, and turquoise were chosen to evoke feelings of excitement, energy, and appetite.

Leveraging the unique and psychedelic charm of "Glaw Condensed" and the bold graffiti aesthetic of "Dot Zero," our chosen fonts epitomize the essence of Shakes and Fries - bold, unconventional, and full of flavor.

Shake cups are designed to be simple yet striking, using transparent plastic to showcase the vibrant colors of the shakes themselves. Bold, thick black typography spells out "veryy thicc," aligning with the tagline "veryy saucyy, veryy thicc," reinforcing the brand's playful and bold identity.

The fries packaging includes both paper boxes for larger servings and triangular paper cones for smaller portions. The boxes are predominantly red, creating a bold visual statement, while the cones are mostly yellow and feature the playful tagline "veryy saucyy." Both types of packaging utilize bold, graffiti-inspired lettering to maintain a cohesive brand identity.

A consistent design language was maintained across all packaging elements, reinforcing brand recognition and cohesion.

We designed a visually appealing menu with mouthwatering imagery and clear categorization of products, making it easy for customers to explore the offerings.

From branded cups and napkins to t-shirts and stickers, we extended the brand identity to various merchandise, creating additional touchpoints for customer engagement.

The vibrant and cohesive branding and packaging design helped Shakes and Fries stand out in the competitive fast-food market, attracting a younger demographic and increasing customer engagement and loyalty.