UX/UI Design - DozenSpins Web Gaming Platform

DozenSpins aimed to establish itself as a premier online gaming platform, providing an extensive selection of casino games and sports betting options. The challenge was to design an immersive and user-friendly platform that ensured seamless navigation, secure payment methods, and enticing promotions to enhance the gaming experience.

User Interviews: Conducted interviews with potential users to understand their preferences and expectations for online gaming platforms.​

Competitive Analysis: Analysed competitor platforms to identify best practices and areas for differentiation.

Ideation & Sketching: Utilised Miro for brainstorming sessions to conceptualise the platform's layout and key features.​

Wireframes & Prototyping: Created wireframes in Figma, focusing on intuitive navigation and clear calls-to-action. Developed interactive prototypes using Framer to simulate user interactions.​

User Testing & Iteration: Conducted usability tests to gather feedback on the design and functionality. Documented insights in Notion and iterated on the design to enhance user experience and address any pain points.​

The final design delivered a visually dynamic and intuitive platform that allowed users to:​

Explore a Wide Range of Games: Access an extensive selection of casino games and sports betting options.​

Utilise Secure Payment Methods: Engage in transactions confidently with integrated secure payment options.​

Benefit from Enticing Promotions: Take advantage of promotions designed to enhance the gaming experience.​

Successful Launch: The platform attracted a substantial user base, drawn by its extensive game selection and user-friendly design.​

Increased User Engagement: Users appreciated the seamless navigation and secure payment methods, leading to higher engagement and retention rates.​

Positive Feedback: The platform received commendations for its immersive experience and straightforward user interface.​

This project highlighted the importance of user-centric design in the online gaming industry. By focusing on user needs and preferences, we created a platform that not only attracted users but also provided a secure and enjoyable gaming experience. Future iterations could explore additional features such as personalised game recommendations and enhanced social interaction to further engage users.