Framer Website - Givell Landing Page

Givell required a landing page that effectively communicated its mission to help content creators monetise audience engagement. The challenge was to design a page that not only highlighted the platform's features but also built trust and encouraged user engagement.

User Interviews: Conducted interviews with content creators to understand their needs and preferences for monetisation platforms.

Competitive Analysis: Analysed competitor landing pages to identify best practices and areas for differentiation.

Ideation & Sketching: Utilised Miro for brainstorming sessions to conceptualise the layout and key elements of the landing page.

Wireframes & Prototyping: Created wireframes in Figma, focusing on intuitive navigation and clear calls-to-action. Developed interactive prototypes using Framer to simulate user interactions.

User Testing & Iteration: Conducted usability tests to gather feedback on the design and functionality. Documented insights in Notion and iterated on the design to enhance user experience and address any pain points.

The final design delivered a clean, user-friendly landing page with:

Seamless Navigation: Ensured users could easily explore the platform's features and benefits.

Detailed Information: Provided comprehensive details about how Givell supports content creators in monetising their audience engagement.

Secure Payment Processing: Highlighted secure donation options to build user trust and confidence.

Strong Visual Identity: Developed a cohesive visual style that aligns with Givell's brand and appeals to the target audience.

Increased Engagement: The redesigned landing page led to a 25% increase in user engagement within three months post-launch.

Industry Recognition: The page was honoured with an Awwwards accolade, recognising its excellence in design and user experience.

Enhanced Trust: Users reported higher confidence in the platform, attributed to the clear presentation of information and emphasis on security features.

This project highlighted the importance of aligning design elements with user expectations and trust factors. By focusing on clear communication, intuitive navigation, and security assurances, we created a landing page that effectively engages users and builds credibility. Future iterations could explore personalised content and dynamic elements to further enhance user engagement.