UX/UI Design - Solo60 Webflow Website
Klym Lypovskyi
The challenge
Solo60 required a website that would complement its app and provide a comprehensive platform for booking private wellness spaces by the hour. The challenge was to create a website that was visually appealing, user-friendly, and consistent with the brand’s values of privacy and convenience.
Research & insights
User Interviews: Conducted interviews with existing Solo60 app users to understand their preferences and expectations for a web-based platform.
Competitive Analysis: Analysed competitor websites to identify best practices and areas for differentiation.
Key Findings:
Users desired a seamless experience between the app and the website.
Clear categorisation and filtering options were essential for users to find suitable wellness spaces.
Responsive design was crucial to accommodate users across various devices.
Design process
Ideation & Sketching: Utilised Miro for brainstorming sessions to conceptualise the website's layout and key features.
Wireframes & Prototyping: Created wireframes in Figma, focusing on intuitive navigation and clear calls-to-action. Developed interactive prototypes using Framer to simulate user interactions.
User Testing & Iteration: Conducted usability tests to gather feedback on the design and functionality. Documented insights in Notion and iterated on the design to enhance user experience and address any pain points.
The solution
The final design delivered a visually compelling and easy-to-navigate website that allowed users to effortlessly explore available spaces and make bookings. Key features included:
Clear Categories and Filters: Enabled users to quickly find the perfect space for their needs, whether for fitness, meditation, or relaxation.
Responsive Design: Ensured a seamless experience across various devices, enhancing accessibility.
Consistent Branding: Maintained visual consistency with the Solo60 app to provide a cohesive brand experience.
The outcome
Expanded Reach: The website successfully broadened Solo60's brand presence, attracting new users who preferred web access over mobile apps.
Increased Engagement: The user-friendly design led to a notable increase in user engagement and bookings.
Positive Feedback: Users appreciated the ease of navigation and the seamless integration with the Solo60 app.
Learnings & Reflections
This project highlighted the importance of creating a cohesive user experience across multiple platforms. By focusing on user needs and maintaining consistent branding, we delivered a website that effectively complemented the Solo60 app and enhanced overall user satisfaction. Future iterations could explore additional features such as user reviews and personalised recommendations to further improve the booking experience.
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Posted Apr 28, 2025
Designed a user-friendly website for Solo60 to book wellness spaces.
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