Framer Website - Givell Landing Page

Klym Lypovskyi

The challenge

Autonome, a US-based healthtech startup, needed a compelling landing page to introduce its innovative approach to personalised health management. With a major pitch approaching, they required both branding and a live website within just two days. The challenge was to craft a complete, credible digital presence under extreme time pressure without compromising on quality or scalability.

Research & insights

Stakeholder interviews helped us quickly align on Autonome's vision, audience, and key messaging.
A focused review of healthtech competitors revealed opportunities to differentiate through warmth, clarity, and simplicity.
Key insights:
Users trust calm, minimalist design paired with confident messaging.
Immediate clarity on the product's value matters more than feature detail.
A cohesive brand identity significantly boosts perceived legitimacy, even at early stages.

Design process

Brand definition: Built Autonome’s visual identity from the ground up in less than 24 hours, including colour palette, typography, tone, and layout system.
Wireframes and prototyping: Created quick wireframes and refined high-fidelity designs in Figma with tight feedback loops.
Framer development: Developed and launched the final responsive site in Framer on day two, using built-in animation tools and CMS features for a smooth, polished experience.

The solution

The landing page delivered immediate value through:
Clear, benefit-led messaging tailored for early traction.
A clean, modern visual identity that established credibility.
Responsive, interactive design built directly in Framer.
A modular structure designed to grow with the product.

The outcome

Delivered Autonome’s first digital presence in just 48 hours.
Helped the team make a strong impression ahead of their pitch.
Established a flexible, scalable foundation for future web content and product storytelling.

Learnings & reflections

This project showed how speed doesn't have to mean sacrifice. With strong collaboration, clear priorities, and the right tools, we were able to build both brand and product foundations under pressure. Framer proved invaluable for rapid development, while working with Kirilo ensured a tight, consistent visual direction from start to finish.
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Posted Apr 29, 2025

Created a landing page for Autonome's healthtech startup in 48 hours.

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Timeline

Apr 27, 2025 - Apr 29, 2025

Framer Website - Givell Landing Page
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