HERBOO botanicals Visual Identity Program
Mohamed Ben Amara
Tasks:
Visual Identity Program
Packaging
Art direction
Project description:
The Herboo Botanicals rebranding project involved creating a new brand identity and visual identity program for the organic and natural hygiene, skin, and hair care line. The goal was to simplify the complex logo and develop clear and simple guidelines that would reinforce the brand’s message.
Rebranding Program
The new logo design for Herboo Botanicals features a simple yet elegant typography that is easy to read and memorable. The brand's color palette was refreshed with natural shades of green, giving it a fresh and natural feel. Custom illustrations of herbs were created to reinforce the brand's focus on natural ingredients and added to the packaging design.
Packaging
The project involved a complete overhaul of the existing brand identity, including a new logo design, updated packaging, and custom herb illustrations. The new design was intended to be more modern, clean, and approachable while still conveying the brand’s commitment to natural and organic ingredients.
Visual System
The new visual identity for Herboo Botanicals successfully conveys the brand's message and commitment to organic and natural ingredients. The packaging redesign has been well received by customers, and the new design has helped the brand stand out in a crowded marketplace. The custom herb illustrations have also become a signature element of the brand, further reinforcing its commitment to natural and organic products.
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Posted Aug 15, 2023
Developed a new visual identity & packaging that maintains consistency across printable materials and digital applications.
