OfficinaMentis Rebranding/Art direction

A new visual identity program was developed for an Italian non-profit association previously focused on psychoanalysis and psychiatry. The rebranding included a new logo and a range of design elements to create a cohesive and consistent brand identity.

Learn more at: OfficinaMentis

- Visual Identity update

- Logo design

- Website Ui/Ux

- Digital Marketing

Discover detailed project at:

A bold and memorable new logo was created featuring the color red as a nod to the city of Bologna. The logo reflects the new vision of the organization and serves as a key component of their visual identity program, helping to maintain a consistent and recognizable brand.

The association approached me to have their logo rebranded and develop a new visual identity program reflecting their expanded focus on diverse cultural discussions and subjects. The program included a range of design elements, such as a new logo, custom fonts, colors, and visual keys. The new visual identity was designed to help maintain the organization's voice and brand consistency across all channels.

In addition to the new logo and visual identity program, a range of design elements were created for the association, including social media themes, custom posters for their events, and different themes and topics. The visual system included a range of fonts and colors to ensure a cohesive and consistent brand identity, and visual keys were developed to help maintain brand consistency across all channels.