6 Steps to Navigate the SEO Landscape | manuelavila.es

Manuel Ávila, owner of manuelavila.es, a local metal carpentry business, sought to expand his online presence and attract more customers. Recognizing the importance of Search Engine Optimization (SEO) in achieving this goal, Manuel reached out to enlist the expertise of an SEO consultant.

Objectives:

Enhance organic reach and visibility for manuelavila.es.

Increase website traffic and attract potential customers.

Improve overall online performance and competitiveness.

Approach:

Initial Meeting:

Understand Manuel's business goals and industry specifics.

Gain access to Google Analytics and Google Search Console.

Establish a main goal to guide the project's progress.

Technical Audit with Screaming Frog:

Analyze the website's current status and health.

Provide clear explanations of technical findings.

Create a Technical Backlog outlining actionable tasks.

Keyword Research:

Analyze competitors and

identify keyword opportunities

Compile a list of relevant keywords.

Group keywords into clusters for targeted content creation.

Information Architecture:

Design a user-friendly website structure.

Optimize meta tags and descriptions for search visibility.

Provide recommendations for page organization and hierarchy.

Tailored SEO Checklist for Content Writers:

Guide content writers in integrating targeted keywords.

Optimize meta tags and descriptions for higher click-through rates.

Improve content structure and formatting for better user experience.

Roadmap:

Develop a comprehensive plan of SEO tasks.

Include recommendations for on-page and off-page optimization.

Prioritize tasks based on expected impact and feasibility.

Conclusion:

By meticulously dissecting the intricacies of digital landscapes and

charting out a roadmap tailored to specific objectives

* The project has just been delivered, but the client has not implemented all of the recommendations yet.