When SEO and IA (Information Architecture) aligns

Led the overhaul of the site's Information Architecture, executing conversion rate optimization strategies that increased lead generation by 130% in the fourth quarter.

Drove organic traffic growth from zero to +13K clicks/month and enhanced search engine visibility.  

Development and execution of content strategies, data analysis, and CRO.

Mastered the Scrum Methodology with outstanding results, seamlessly integrating its principles for maximum efficiency and productivity.

Delved into TeRecluta’s SaaS details to craft accessible yet technical content for non-technical audiences.

Once Terecluta's goals were set (organic growth and lead acquisition), I performed an extensive Keyword Research to map out the opportuinities. Then, conducting a "Gap" Keyword analisis for the inmediate competitors I was able to understand where the "money words" were at and how other sites were targeting this keywords.

Soon after, I crafted a new Information Architecture (IA) for the whole website, taking in consideration every new page that we were going to create from scratch and how these relate to each other.

With all this new data, I had to, first, study all the technical SaaS-related content, and finally, write about it to inform and nurture non-technical users and make them closer to a deeper conversion stage.