Dental Clinic Local SEO
Marc Grau Esteban
Client: Alejandra de León Clínica Dental
Location: Las Galletas, Tenerife
Project Duration: From june 2024 to present
Steps Undertaken:
Initial Consultation:
Assessed the clinic’s strengths and weaknesses.
Defined specific objectives focused on lead generation.
Establishing the North Goal:
Set the primary objective to generate and convert leads effectively.
Competitive Analysis:
Evaluated Google Business Profiles of local dental clinics.
Identified established competitors with 5-15+ years of experience, high ratings (average 4.67/5 stars), and numerous reviews (average of 174).
Local Competitor Analysis
Gap Analysis and Opportunity Identification:
Analyzed competitor profile categories to find gaps.
Adjusted clinic’s categories and detailed services to align with the target buyer persona.
Google Business Profile Optimization:
Updated categories and services.
Created relevant and engaging content to attract potential clients.
Local Ranking Distribution
Price Transparency Enhancement:
Displayed prices for the majority of services to address user concerns and provide relevant information.
This transparency was crucial, especially for services like orthodontics and dental implants, which are significant considerations for potential clients.
Review Management Strategy:
Developed a comprehensive Review Management Document in collaboration with the clinic’s client data.
Analyzed the best methods to contact clients for obtaining reviews, ensuring maximum return on review requests.
Implemented strategies to encourage satisfied clients to leave positive feedback.
Review Management Doc
Keyword Research and Clustering:
Conducted comprehensive keyword research based on competitor analysis and clinic’s primary services.
Clustered keywords to focus on those aligned with the clinic’s objectives and key services.
Keyword Research Agreggate
Website Development and Optimization:
Designed the website with a keyword-focused information architecture.
Structured URLs based on data-driven keyword insights to enhance SEO performance.
Ensured the website was user-friendly and optimized for conversions.
Strategic Roadmap Planning:
Developed a roadmap for ongoing optimizations on both Google Business Profile and the website.
Focused on local SEO strategies to increase visibility, attract leads, and convert local clients.
Results Achieved:
Lead Generation:
Achieved a 50.77% increase in lead acquisition within the first three months.
Local Pack Ranking:
Secured rankings in the local pack for 28 targeted keywords across multiple relevant locations.
Enhanced Online Reputation:
Increased the number of reviews from 16 to 60 within four months.
All new reviews are 5-star ratings, significantly boosting the clinic’s online reputation.
Improved Average Rating:
Elevated the average rating through active reputation management and the acquisition of positive reviews.
Increased Online Visibility:
Enhanced presence in local search results, attracting more potential clients interested in key services.
Optimized Website Performance:
Developed a user-friendly website optimized for SEO, resulting in better user experience and higher conversion rates.
Effective Review Management:
Implemented a successful review acquisition strategy, resulting in a substantial increase in high-quality reviews.
The strategic approach to contacting clients ensured a high response rate and positive feedback.
Strategic Growth Planning:
Established a clear roadmap for future enhancements, ensuring sustained growth and alignment with business goals.
This comprehensive and strategic approach has enabled Alejandra de León Clínica Dental to significantly strengthen its online presence, outperform established competitors, and attract a larger base of clients seeking dental services in Las Galletas, Tenerife. The integration of price transparency and effective review management has further enhanced the clinic’s reputation and trustworthiness, making it a preferred choice for potential clients in the region.
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Posted Nov 11, 2024
Designed the whole SEO strategy with a focus on local positioning for the territory of Arona (Santa Cruz de Tenerife).
