Directed SEO auditing of the site and led B2C content strategy for three years.  

On-page optimization and technical SEO.    

Management and content writing for over 1500 games, promotions, and corporate blog.      

Collaborating seamlessly with multiple departments to strategize and execute impactful search engine optimization enhancements.

Understanding the vast amount of content to be created and curated each week and the competitive nature of this niche, I applied a programmatic SEO strategy based on designing optimized content templates for each vertical on the site.

This allowed us to save time and resources while being able to create content that performed well, both in SERP's and in terms of lead acquisition.