A Keyword Universe is like a treasure map, revealing the exact words and phrases people use when searching online. By exploring this universe, you will unlock valuable insights into what your audience is looking for, helping you tailor your content to their needs and desires. It's not just about finding keywords; it's about understanding the language of your audience and positioning yourself as the answer to their queries. In this universe, every keyword is a potential pathway to success, leading you closer to your goals of increased visibility, traffic, and engagement.

Initial Meeting:

Understand your business goals and the specificities of your niche/sector.

Keyword Research:

Analyze your SEO competitors to understand the strategies they follow and perform a Keyword Gap Analysis.

Use the Gap Analysis as a starting point to determine clear opportunities where your SERP competitors are ranking.

Conduct a “Keyword Universe” study, extracting all the keywords related to your business.

Create clusters for all the main keywords to better structure how the content will be created and linked to each other.

Create comprehensive summaries to easily understand each cluster at a glance.

Select all the keywords of interest for our goal, focusing on the transactional and commercial ones.

Follow-up Meeting:

Share with you all the documents and briefly explain all the details on it, as well as the process involved.

Any final questions are welcomed.