SEO Content Strategy & Blog Writing for Essential Wellness
Jeanne KF
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Posted Dec 3, 2024
A content strategy and writing project to help Essential Wellness, a home health agency based in Florida, with their brand awareness and SEO campaign.
⭐Project Overview
This is a pilot writing project in partnership with FRWRD a web design agency aiming to help improve the visibility of the brand (brand awareness) in Florida.
Value: Helps client with product awareness, increases platform engagement to generate leads, and encourages conversion. SEO-focused content helps with:
Attract target market through organic reach
Long-term marketing efforts
Value-driven content that addresses market pain points
Inclusions: 8 1000-word articles per month (from ideation to publishing+outcomes)
Market Research
Blog content strategy
Keyword Research
Content ideation
Outline/Format
Writing and Editing
Publishing
Content Monitoring
One of the key objectives that has been developed in this project is to create in-depth content based on rigorous research to capture the target market and stand out among the local competitors.
⚒️Content Writing Process
The content writing process for Essential Wellness is built from scratch since the website is just launch last April 2024. From content strategy to content publishing, I helped spreading awareness about the brand within it's area. Check out my writing process below.
👩💼Brand Assessment & Market Research
The brand needs to be clear on who is its market and what it wants to attract through its content. Once I know more about their services, their competitors and market, I have all the data I need to build strategy and build a topic list.
💭Search Intent & Topic Research
Most of the time, topics chosen by my client lie in two things: a basic guide on gardening chores or in-depth horticultural topics. As someone who needs years to become a gardening expert, I spend tons of time learning more about what I am writing about.
My questions typically include:
Why do people search for this?
What is it and how does this affect their quality of life?
What do the readers want to get out of this topic that they're not getting from my competitors?
How can I relay the information I researched in a way that's easier and more engaging for my audience?
👩🌾Content Outline
After collecting all insights and information based on my research, each post will be outlined to achieve their respective flow. This stage includes planning the draft so it will be easier to write the posts. Sub-processes under this phase include:
Section sequencing
Talking points
Keyword placements
Link sources
Section and heading strategy
Additional image curation (for step-by-step type of posts)
🌱Content Writing & SEO Elements Application
A good outline is the key to a smooth writing process. It helps me write fast and improve the flow of the content. I call my writing process as a process of weaving information tailored to a specific audience.
After creating the first draft, I read the content again to insert the SEO elements like:
Increase the number of keyword mentions
Optimize meta title
Add internal and external links
Highlight key information using bold and italics.
Monitor section maximum word count
Add call to actions
Add images to break blocks of text
Improve paragraph length
Adjust long sentences
🌳Proofreading
Once all the key SEO elements are added, I'll be proofreading the content. It will be done in 2 to 3 rounds until it qualifies the standard that I want. The finished content will be sent for approval to my client.