The project involves content strategy and writing off-page content for B2B industrial machine supplier directory of Industry Search. It is an industrial supplier hub based in Australia wherein they match a business owner with supplier specializing in the equipment they're looking for.

Industry Search is aiming to improve their articles to bring in traffic to their website and further provide valuable content to their customers through a brand awareness campaign.

The content creation process for Industry Search is taking a dip into the technicalities of B2B framework and the technicalities involved in investing liquid filling machines. For the topic I chose for them we dig deep into the problems that their market encounters when investing on equipment which can make or break a business if not done properly.

Check out the writing process that it takes to produce the best quality of content for dentists below.

The evaluation of the client's business starts with identifying my client's business and their role on the lives of their customers. We also identified their tone and the psychographics of their market to ensure that we're talking to the people

By merging the client's business goals, competitor insights, and our content strategy, topic research will start. It typically revolves around the insights found in Ahrefs, SERP, and market research.

The two topics are selected, the keyword research will start and we begin to identify the main keyword and supporting keywords ideal for the content. Then I use the market research and the keywords as my guide in using AI tools to build the outline.

From the raw outline I got from AI, I'll key some copywriting techniques and strategies within the outline to ensure I'll get into the flow of the content.

Once the outline, keywords, and sources are approved, I will start the writing process wherein we do all the internal and external linking and keyword placements. It usually takes around 2 to 3 hours to fully make the vision a reality and merge all the insights into one high-quality article.

Thanks to AI, the proofreading has become easier since it can be used to spot the spellings and grammar issues. After the content has been edited, the content is sent to Harry who is the marketing manager and screen the content.

The content publishing is done by the client since this is just a small writing project. I just helped with the formatting and further proofreading.

Here are the finished articles that are now under monitoring for results:

The two articles are now under the ranking and can be found on the first and second page of SERP in Google. As of this writing, the first article below ranks 6th and 12th in the first page of SERP: