Medical & Dental Posts for Med Rank Interactive 💊
Jeanne KF
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Posted Oct 20, 2023
A project with an SEO agency that helped dentists and medical clinics reach their target audience through high-quality dental and medical content.
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Med Rank Interactive
🎯Project Details
The project involves content strategy and writing on-page and off-page content for doctors, dental practices, pharmacies, and medical clinics. The team consists of diverse professionals who build a fully functional website for healthcare professionals from scratch.
The agency specializes in local SEO and targets the local market of clients in North Carolina and the surrounding towns. I am only part of a bigger team of content creators since they are handling around 15 to 20 clients at a time.
⚒️Content Creation Process
The content creation process for Med Rank Interactive is probably the most competitive and rigorous one that I had in years. The agency produces the highest quality of content possible for their clients and truly offers one of the most sincere hard work in the industry. Therefore, the challenge was for us to produce the best content for our clients.
Check out the writing process that it takes to produce the best quality of content for dentists below.
🥷Company Assessment & Competitor Analysis
The evaluation of the client's business comes first to mirror its business goals on the content that we produce. We base everything on what they want to offer and the target market that they want to reach online.
After evaluating the business, their respective competitors will be screened to look for opportunities and insights that we can apply to our content.
💭Search Intent & Topic Research
By merging the client's business goals, competitor insights, and our content strategy, topic research will start. It typically revolves around the insights found in Ahrefs, SERP, and customer behavior.
🔎Keyword Research & Content Outline
Once a topic is selected, the keyword research will start and we begin to identify the main keyword and supporting keywords ideal for the content. It will be paired with a simple presentation of the outline since our QA wants to monitor the kind of content that we'll be working on.
During this phase, the sources are also listed to ensure that we are getting our data from the right sources since we are handling health-based content.
👩🍳Content Writing & SEO Elements Application
Once the outline, keywords, and sources are approved, we will start the writing process wherein we do all the internal and external linking and keyword placements. It usually takes around 2 to 3 hours to fully make the vision a reality and merge all the insights into one high-quality article.
🍞Proofreading
The proofreading takes a different step since our QA or editor will issue some revisions that may take around 2 to 3 times of back-and-forth communication. This is an internal process that helped the agency maintain its top-tier quality.
🖥️ Content Publishing in WordPress and Indexing in GSC
Upon content approval, it will be uploaded to the website of our clients. One of the factors that the job covers is our ability to handle different web page builders for every client like Elementor, WPBakery, or FusionBuilder. Therefore, we take different approaches to publishing the content.
Once the content is published, its link will be submitted to Google Search Console (GSC) to let the crawlers run on the page and rank the content immediately.
😎 Published Content for Med Rank Interactive
The content directives for medical and dental content are more formal and thoroughly produced to ensure safety and prevent fake news or erroneous data that may cause harm to the readers. Check out some of my works below:
🌟Content Transformation & Milestones🌟
Amid several SEO core updates that happened lately, one of my posts for Metrolina Med stayed on top for four years and remains the top search for AI Overviews.
In the project, some of the content I've produced has contributed to the increase in the website traffic of our clients.
The whole SEO effort usually revolves around a 10% to 20% increase in website traffic every month using the client's historical data as benchmark.
Here are some of the graphical representations of their growth where the content I've produced has contributed the most:
The growth mentioned above is the result of the combined efforts of all SEO departments from the agency. However, the main driver is usually the content that we do for on-page and off-page SEO initiatives.