I partnered with Simon Leslie, founder of Ink Media and a well-known entrepreneur, to design and build his personal brand website, LuckyLeslie.com. At a pivotal stage in his career—transitioning leadership at his company and expanding into keynote speaking and investments—Simon needed a platform to represent his expertise and achievements at the highest level. The project began by deeply analyzing Simon’s trajectory, accomplishments, and current pursuits. From there, I crafted a high-level executive brand identity that was expressed through both LinkedIn optimization and a modern personal website. The site was developed in Webflow with complex CMS collections to showcase his books, keynote speaking, podcast appearances, and blog content (including a full transfer from his old site). The final result was a sleek, high-quality digital presence designed to attract speaking opportunities, podcast invitations, and potential investors.

Simon’s main objective was to position himself as a thought leader and high-level executive while broadening his opportunities in speaking and investment. He needed a personal brand that communicated authority, credibility, and the breadth of his career while also acting as a practical tool to connect with new partners, podcasts, and event organizers. The website had to present his multifaceted activities—author, entrepreneur, keynote speaker, and media personality—in one unified, professional platform.

The challenge was condensing more than three decades of achievements into a coherent brand narrative without overwhelming the audience. Simon’s career spanned multiple domains—entrepreneurship, authorship, speaking, podcasts, and blogging—and all had to be integrated into a clean, user-friendly website. It was also essential to ensure the site reflected the polish and modernity expected of someone operating at the top of his field, while maintaining ease of navigation and a focus on conversion through clear calls to action.

Discovery: Mapped Simon’s career trajectory, goals, and current opportunities.

Brand Definition: Crafted an executive personal brand positioning him as a thought leader.

Information Architecture: Structured CMS collections to handle books, podcasts, speaking events, and blog posts.

Design: Created a modern, high-quality website reflecting professionalism and authority.

Webflow Development: Implemented CMS features, responsive layouts, and content migration from his previous site.

Optimization: Focused on usability, clear calls to action, and seamless integration with LinkedIn strategy.

The final website positioned Simon Leslie as a high-level leader, speaker, and entrepreneur ready to take on new challenges. The modern design and executive branding elevated his profile, making it easier for event organizers, podcast hosts, and investors to engage with him. By consolidating his career achievements into one authoritative platform, the website not only communicates his credibility but also acts as a launchpad for his expansion into speaking and investment ventures.