I designed and developed the official website for BITA Mexico, the international networking organization’s new entry point into the Mexican market. Starting with general wireframes and information architecture, I defined the scope of the project and laid the foundation for a large, content-rich platform. Through competitor analysis and detailed UX research, I established the framework for a modern, professional UI. The site was built in Webflow and included advanced features such as complex CMS collections, bilingual support, gated content for members, and a system for event publishing. The end result was a robust, scalable hub designed to grow with the organization’s future expansion.

The client’s objective was to create a central platform that explained the mission and structure of BITA Mexico, while also showcasing the people behind the organization and the projects they had already undertaken. Beyond being informational, the website needed to serve as the foundation for significant long-term growth—aligning with the international brand guidelines but offering a more modern, polished, and forward-looking aesthetic. Core requirements included integrating gated membership content, creating an event-publishing system, and building a flexible CMS structure that would support expansion as the organization grew.

The project’s complexity came from building an enormous multi-functional site that could seamlessly support bilingual content, gated access, and large CMS collections. It required designing a structure that was scalable yet easy for the client to update, balancing advanced features with usability for non-technical administrators. Another challenge was aligning with BITA’s international identity while elevating the design into something more modern and engaging. Finally, ensuring smooth integrations—from membership management to event publishing—demanded careful planning to keep the site reliable and future-proof.

Discovery & Planning: Defined the scope, goals, and long-term scalability needs.

Competitor & UX Research: Analyzed international peers and best practices for networking organizations.

Wireframing & Architecture: Built the foundation for a multi-functional, bilingual site.

UI Design: Created a modern look that aligns with the global brand while differentiating the Mexican chapter.

Webflow Development: Implemented complex CMS collections, gated content features, and event publishing systems.

Bilingual Integration: Ensured content could be easily managed in both English and Spanish.

Testing & Optimization: Validated responsiveness, usability, and ease of updates for the client team.

The result was a professional, content-rich website that positioned BITA Mexico as a credible and modern networking hub. The platform effectively communicates the organization’s mission, highlights key people and projects, and provides an expandable base for future growth. With gated membership features, event publishing, and bilingual support, the website is both functional and forward-looking—designed to scale alongside the organization’s ambitions. This project established a digital foundation that not only met immediate needs but also supports the long-term expansion of BITA Mexico.