The Pokémon Company: Ultra Beast Invasion
Johann Lopez
PROJECT DETAILS
We brought an immersive experience to the world of Pokémon GO through a multi-month real-world/in-game hybrid campaign that climaxed with an Ultra Beast global takeover at the end of November 2022. Broken out into phases, we orchestrated a global alien invasion by working with influencers, circulating physical newspapers at news stands, and taking over the Ovation Center in Hollywood through projection mapping.
TEAM
Production: Media Monks
CD: Allen Yu
Sr. Art Director: Greggy Adriano
Art Director: Taylor Dahl
Copywriter: Trevor Larsen
EP: Jess Ambrose
AWARDS
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Posted Dec 1, 2023
We brought an immersive experience to the world of Pokémon GO through a multi-month real-world/in-game hybrid campaign that climaxed with a global takeover.
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Clients
Niantic
The Pokémon Company International
The Pokemon Company
