The Pokémon Company: Ultra Beast Invasion
Johann Lopez
Creative Director
Event Planner
Copywriter
Niantic
The Pokémon Company International
The Pokemon Company
PROJECT DETAILS
We brought an immersive experience to the world of Pokémon GO through a multi-month real-world/in-game hybrid campaign that climaxed with an Ultra Beast global takeover at the end of November 2022. Broken out into phases, we orchestrated a global alien invasion by working with influencers, circulating physical newspapers at news stands, and taking over the Ovation Center in Hollywood through projection mapping.
TEAM
Production: Media Monks
CD: Allen Yu
Sr. Art Director: Greggy Adriano
Art Director: Taylor Dahl
Copywriter: Trevor Larsen
EP: Jess Ambrose
