The Pokémon Company: Ultra Beast Invasion

Johann Lopez

Creative Director

Event Planner

Copywriter

PROJECT DETAILS

We brought an immersive experience to the world of Pokémon GO through a multi-month real-world/in-game hybrid campaign that climaxed with an Ultra Beast global takeover at the end of November 2022. Broken out into phases, we orchestrated a global alien invasion by working with influencers, circulating physical newspapers at news stands, and taking over the Ovation Center in Hollywood through projection mapping.

TEAM

Production: Media Monks CD: Allen Yu Sr. Art Director: Greggy Adriano Art Director: Taylor Dahl Copywriter: Trevor Larsen EP: Jess Ambrose

AWARDS

Shortys Winner in LIVE EVENTS Gold in EXTENDED REALITY Silver in IMMERSIVE Bronze in GAMING

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Posted Dec 1, 2023

We brought an immersive experience to the world of Pokémon GO through a multi-month real-world/in-game hybrid campaign that climaxed with a global takeover.

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