Surprise! McDonald's wasn't known for its chicken.

And that... was the very hurdle we had to overcome. Getting people to love chicken from an establishment that already had a bad wrap for its chicken. And thanks to the approval of Grandmothers, McDonald's new Buttermilk Chicken Tenders were a hit. So much so they sold out at stores across the country.

When it's all said and done, it's chicken fingers we are trying to sell here. You might as well have some fun trying to sell them.

Director: Brian Billow Production: O Positive Editor: Grant Gustafson ECD: Jorge Murillo CD: David "Cuervo" Alvarez CD: Juan Camilo Valdivieso Art Director: Luzalma Gonzalez

In collaboration with We Are Unlimited

ADDY Awards (National) Silver - Integrated Campaign