PROJECT DETAILS
Surprise! McDonald's wasn't known for its chicken.
And that... was the very hurdle we had to overcome. Getting people to love chicken from an establishment that already had a bad wrap for its chicken. And thanks to the approval of Grandmothers, McDonald's new Buttermilk Chicken Tenders were a hit. So much so they sold out at stores across the country.
When it's all said and done, it's chicken fingers we are trying to sell here. You might as well have some fun trying to sell them.
TEAM
Director: Brian Billow
Production: O Positive
Editor: Grant Gustafson
ECD: Jorge Murillo
CD: David "Cuervo" Alvarez
CD: Juan Camilo Valdivieso
Art Director: Luzalma Gonzalez
In collaboration with We Are Unlimited
AWARDS
ADDY Awards (National)
Silver - Integrated Campaign
