Pokémon: Look Closer
Johann Lopez
Gamer
Creative Director
Copywriter
Niantic
The Pokémon Company International
The Pokemon Company
PROJECT DETAILS
Summer 2016. Drake just dropped Views and Pokémon GO was released for the first time. The world was going bonkers. But since then, Pokémon has slowly started to lose its magic. The nostalgic love started to wear off.
Fast forward to Summer 2020, a time when the world is upside down. This TVC wasn't just any, it was a communal effort of multiple parties from around the world that included countless Zoom calls and a remote shoot in New Zealand directed by Rian Johnson.
It went from brief to air in eight weeks. It's one hell of a story, we should catch up about it someday.
CLIENT
The Pokémon Company
TEAM
Director: Rian JohnsonDP: Steve YeldinVFX: Alt.fx
CCO: John Matejczyk
Art Director: Greggy Adriano
Head of Production: Tanya Lesieur
EP: Austin Kim
