Honda: Attack of the Biospiders

When you're briefed on a car that packs this much action, you draw up a full-fledged, over the top, action-packed comic.

Revenge of the Biospiders debuted on National Comic Book Day. In a nutshell, the story focuses on an apocalyptic world where genetically engineered spiders—once designed to save humanity—have now overtaken it. As the light of humanity starts to dim, two unlikely heroes and their Civic Hatchback rise up and attempt to reverse the course of mankind.

And to pay homage to traditional comic books, we not only put together a six-episode mini-series, but also hacked the Instagram grid to create a full comic strip.

Shortys Finalist - Auto

ADDYs Silver - Social Media Silver - Internet Commercial

Production: Giant Ant ECD: Jason Sperling CD: Fabiano De Queiroz Tatu CD: Mike Van Linda Sr. Art Director: Hieu Long Art Director: Sam Ashcraft Copywriter: Johann Lopez Copywriter: Nik Franker-Lehrer