When Status launched, they weren’t just selling pieces, they were building a brand with personality. Bold, edgy, a little sarcastic, and unapologetically stylish.

From day one, I helped shape their Instagram into a digital extension of their vibe: confident, minimal, and scroll-stopping.

•⁠ ⁠Crafted the brand’s tone of voice — sharp, stylish, and a bit cheeky

•⁠ ⁠Planned the visual grid to feel like a curated showroom

•⁠ ⁠Directed & edited Reels that feel premium but never too polished

•⁠ ⁠Created story templates, highlight icons & ongoing content ideas

•⁠ ⁠Worked closely with the founders to keep the content true to the brand’s DNA

The result? A feed that’s as aesthetic as the furniture itself — and just as hard to ignore.