L’Art du Pain's • Branding and Social Media

L’Art du Pain is a high-end patisserie in Israel with the soul of a Parisian café. known for its luxurious pastries and unforgettable atmosphere. While the in-store experience felt magical, its social media didn’t reflect that same elegance.

That’s where I stepped in.

I reimagined the brand’s Instagram presence, building a cohesive visual strategy, sharpening its tone, and creating content that captures the beauty, quality, and quiet charm of L’Art du Pain. One scroll-stopping reel at a time.

The Instagram feed lacked the premium feel that defined the patisserie’s in-store experience. There was no clear visual identity, no consistent posting strategy, and little use of high-engagement tools like Reels and Stories. leaving a lot of brand potential untapped.

Our goal was to craft a high-end, visually inviting Instagram presence that celebrates the craftsmanship behind each pastry, driving stronger engagement, elevating brand awareness, and turning digital attention into real-world foot traffic.

Strategic Planning

Built a weekly content calendar blending product highlights, seasonal launches, team moments, and behind-the-scenes footage, keeping the feed fresh and engaging.

Reel Creation

Directed, filmed, and edited short-form Reels that captured the art of pastry-making and the elegant, Parisian atmosphere of the shop.

Visual Identity

Established a consistent Instagram aesthetic with soft tones, refined typography, and cinematic composition, reinforcing the brand’s upscale image.

Interactive Stories

Boosted daily engagement through interactive features like polls, “this or that” games, Q&As, and community shoutouts.

Brand Voice & Copywriting

Refined the tone of voice to reflect a warm, subtly cheeky, French-inspired personality, true to the patisserie’s charm..

+35% engagement increase within one month

Instagram Reels became the top-performing content type

Strengthened the brand’s identity and visual cohesion

Improved story interaction rates and saved content

Real-life conversions: customers mentioned they came in after seeing a Reel or story

Every piece of content was crafted in close partnership with the patisserie owner, shot on-site, and aligned with seasonal launches and campaign moments. This project brought together branding, storytelling, and strategic growth, ensuring L’Art du Pain looked just as irresistible online as it does in person.