Boosting Engagement with AI-Driven Social Media Strategies

During my stint as a Social Media Manager at MTN, I played a pivotal role in promoting the company’s Value Added Services (VAS) offerings across various social media platforms. My primary focus was to enhance brand visibility and drive engagement through targeted campaigns and strategic content. Leveraging AI-powered tools such as Hootsuite and Sprout Social, I monitored key performance indicators (KPIs) to track the effectiveness of our campaigns in real-time. This allowed for precise adjustments and optimization, ensuring maximum reach and impact.

To streamline operations, I utilized automation tools like Buffer and SocialBee, which facilitated content scheduling and engagement management, significantly improving efficiency and consistency in our social media presence. By employing these technologies, I was able to analyze audience behavior and preferences, which informed data-driven strategies and boosted campaign performance. My efforts led to increased user engagement, heightened brand awareness, and a measurable uplift in the adoption of MTN’s VAS offerings. This experience honed my skills in integrating technology with social media strategy to achieve tangible results.