Enhancing Lead Generation with Targeted Outreach Strategies

During my one-year tenure at yourjobsearch.us, I led outreach initiatives through LinkedIn and cold email campaigns, significantly boosting engagement and lead generation. Utilizing Apollo.io for lead sourcing and tools like Dux-Soup for LinkedIn automation, I streamlined our prospecting process and enhanced targeting accuracy. AI tools such as Outreach.io and Lemlist enabled personalized cold email campaigns and efficient follow-ups.

A key achievement was leveraging intent scoring to identify and target high-potential prospects, resulting in a 40% increase in response rates and a 30% rise in qualified leads. The refined targeting strategy, informed by intent scores, improved engagement rates and conversion metrics. My strategic use of these AI tools not only optimized the outreach process but also made a significant impact on the company’s business development goals.