As a Digital Marketing Specialist at a B2B company specializing in carbon baselining, I led a comprehensive digital marketing strategy. I utilized AI-driven tools like Clearscope and SurferSEO to optimize content, enhancing our authority and driving a 50% increase in organic search traffic. To engage key decision-makers, I executed targeted LinkedIn campaigns and hosted webinars, using tools like LinkedIn Sales Navigator and WebinarJam, which resulted in a 60% boost in qualified leads.

For email marketing, I leveraged ActiveCampaign for personalized outreach, achieving a 35% increase in open rates and a 25% rise in conversions. I also used AI analytics tools such as Pendo and Mixpanel to gain deep insights into user behavior and refine our strategies. This data-driven approach significantly improved our online visibility, client acquisition, and overall business growth in the carbon management sector.