As a Digital Marketing Specialist at a B2B company specializing in carbon baselining, I led a comprehensive digital marketing strategy. I utilized AI-driven tools like Clearscope and SurferSEO to optimize content, enhancing our authority and driving a 50% increase in organic search traffic. To engage key decision-makers, I executed targeted LinkedIn campaigns and hosted webinars, using tools like LinkedIn Sales Navigator and WebinarJam, which resulted in a 60% boost in qualified leads.