As an SEO Specialist for a company specializing in student placements in colleges globally, I focused on enhancing online visibility and driving targeted traffic to our website. Over an 18-month period, I implemented a robust SEO strategy involving keyword research, on-page optimization, and link-building.

I utilized advanced AI tools such as Clearscope and SurferSEO for content optimization, ensuring our material was high-quality and aligned with high-value search terms. For keyword research and competitive analysis, I relied on SEMrush and Ahrefs. AI-driven tools like MarketMuse and Frase helped refine content strategies and identify content gaps, ensuring our content was both comprehensive and relevant. For on-page optimization, I used Yoast SEO, while Google Analytics and Google Search Console provided essential insights into performance metrics and user behavior.

Additionally, tools like BrightEdge enhanced our site’s visibility through data-driven recommendations, and ChatGPT assisted in generating engaging, SEO-friendly content.

These efforts led to a 50% increase in organic search traffic, a 35% boost in keyword rankings, and a notable improvement in lead generation and conversions, supporting our mission to connect students with educational opportunities worldwide.