Turning an Offline Car Dealership Into a Modern Marketplace App
Vikas Assudani
Designing the First Digital Marketplace Experience for a Leading Used-Car Dealer
This project was about helping a well-established car dealership in Punjab make its first real move from a traditional, offline business to a modern digital identity. They wanted a simple, trustworthy mobile experience that brought their offline reputation into a clean marketplace app.
My goal was to turn their service stack — used cars, finance, insurance, verification, and onboarding — into a clear and approachable mobile experience that any buyer in Punjab could understand instantly.
Summary
The old workflow was fully offline and spread across calls, WhatsApp chats, and in-person visits. Nothing existed digitally. I designed their first mobile marketplace experience from scratch: onboarding, car listings, insurance management, finance details, and flow screens.
The result is a clean, easy-to-use app that gives traditional customers a familiar but modern way to browse cars, verify details, and manage documents — without losing the trust the dealership already had offline.
1. The Problems They Faced
No digital presence
All operations were manual. Customers had to call or visit physically to see options or get updates.
No structured identity
There was no clear brand direction, UI language, or system to unify their services.
Complex offline workflows
Insurance, car details, photos, and finance information were all shared manually and inconsistently.
High friction for customers
Everything took longer, and users had low visibility into available cars or the process.
2. What Success Looked Like
A simple and trustworthy app for customers new to digital tools
Clean UI that reflects reliability, not flashiness
Clear and easy car browsing experience
Smooth onboarding and verification
Organized flows for insurance, finance, and uploading vehicle details
A design system the brand could grow with
3. What I Designed
A. Simple and Trustworthy Onboarding
I kept onboarding predictable and easy to complete, reducing cognitive load for first-time digital users.
Large, readable inputs
Clear steps
Familiar verification pattern
Onboarding and Listing
B. A Clean Car Marketplace Flow
The car listing screen is designed to feel familiar and reliable, with emphasis on photos, pricing, mileage, and brand.Strong use of spacing
Clear filters
Easy-to-scan layout
No distractions
Insurance
C. Insurance and Finance Management
I designed clean, calm screens so users could understand their documents and premiums quickly.
Simple card layout
Clear hierarchy
One-tap downloads
D. Vehicle Upload and Sell Flow
Selling a car required guided steps, structured fields, and simple instructions.
Step-based approach
Clear photo upload guidance
Predictable input patterns
4. The Outcome
This project gave the dealership their first digital product, turning years of offline workflows into a clean mobile identity.
A clear and trustworthy dashboard
Simple car browsing experience
Easy onboarding and verification
Organized insurance and finance screens
A UI system the brand can evolve with
It became a foundation they could finally build their digital future on.
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Posted Nov 22, 2025
Designed a clean, easy-to-use marketplace app that helped a leading Punjab car dealer move from offline workflows to a clear digital experience.
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