Full product design from idea to high-fidelity prototype.

Leen is an own initiative started in early 2020, during the pandemic. It is a platform for product builders to connect and build together based on shared interests and skill match.

For this project, I built a business case as well as done the product design for the MVP. In doing so, I have went through typical start-up processes such as the ones defined in the book Zero to One as well as Sprint and have followed templates popularised by YCombinator.

conducting user research during the early days of pandemic

differentiation in the job board marketplace

build the business as well as the design

define the MVP features

market research

business canvas and draft a pitch deck

user interviews

insights and concept refinement; pitch deck refinement

MVP feature prioritisation

user journeys and content/feature mapping

wireframes

refinement: high fidelity UI user flows

future iterations:

full MVP delivery(zero to one)

design + entrepreneurship