Full product design from idea to high-fidelity prototype.
Client
Leen is an own initiative started in early 2020, during the pandemic. It is a platform for product builders to connect and build together based on shared interests and skill match.
Task
For this project, I built a business case as well as done the product design for the MVP. In doing so, I have went through typical start-up processes such as the ones defined in the book Zero to One as well as Sprint and have followed templates popularised by YCombinator.
Challenges
conducting user research during the early days of pandemic
differentiation in the job board marketplace
build the business as well as the design
define the MVP features
Process
market research
business canvas and draft a pitch deck
user interviews
insights and concept refinement; pitch deck refinement
MVP feature prioritisation
user journeys and content/feature mapping
wireframes
refinement: high fidelity UI user flows
future iterations:
Achievements
differentiated design
full MVP delivery(zero to one)
design + entrepreneurship
