Smith+Nephew | Product Design
Ramona Enache
An MVP for Smith+Nephew, a multinational medical equipment manufacturing company. The client was looking for a companion native app design for the visitors of their Innovation Centre that is being built in Munich, Germany.
At a glance
4 weeks timeline
main users: surgeons, researchers, investors
native appa
concept design
interactive prototypes
Client
Smith & Nephew operates in 3 market segments:
Advanced wound management: advanced treatments for difficult wounds
Endoscopy: products for minimally invasive surgery
Orthopaedics: hip and knee implants and trauma products
Task
Concept and prototyped user flows covering the required features and user flows. Features included:
AR Experience: 3D medical device exploration
AR Experience: story-sharing via an interactive social wall
Learning and development: workshop agenda planning
Learning and development: video tutorials and text materials
Networking: connect to mentors
Networking: ability to schedule coffee breaks with on-site users
Guidance: app organised in journeys, with travel wallet
Guidance: on-site guidance to workshops as well as an interactive map
Challenges
provide value pre / during and post-visit (at the Innovation Centre)
include AR experience
enable professional networking
Achievements
the client came back to do the full work with us, despite our agency not having app developers and the project having been initially contracted to another company.
They specifically asked to work with me. This unfortunately wasn't possible, as I was already booked with 2 simultaneous projects.
Met and exceeded all customer requirements
delivered impressive features at higher quality than expected (scope is concept work)
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Posted May 5, 2024
Concept design and interactive prototypes for a native companion app with AR features.
