Smith+Nephew | Product Design

An MVP for Smith+Nephew, a multinational medical equipment manufacturing company. The client was looking for a companion native app design for the visitors of their Innovation Centre that is being built in Munich, Germany.

4 weeks timeline

main users: surgeons, researchers, investors

concept design

interactive prototypes

Smith & Nephew operates in 3 market segments:

Advanced wound management: advanced treatments for difficult wounds

Endoscopy: products for minimally invasive surgery

Orthopaedics: hip and knee implants and trauma products

Concept and prototyped user flows covering the required features and user flows. Features included:

AR Experience: 3D medical device exploration

AR Experience: story-sharing via an interactive social wall

Learning and development: workshop agenda planning

Learning and development: video tutorials and text materials

Networking: connect to mentors

Networking: ability to schedule coffee breaks with on-site users

Guidance: app organised in journeys, with travel wallet

Guidance: on-site guidance to workshops as well as an interactive map

provide value pre / during and post-visit (at the Innovation Centre)

include AR experience

enable professional networking

the client came back to do the full work with us, despite our agency not having app developers and the project having been initially contracted to another company. They specifically asked to work with me. This unfortunately wasn't possible, as I was already booked with 2 simultaneous projects.

Met and exceeded all customer requirements

delivered impressive features at higher quality than expected (scope is concept work)