BeamSuntory | Multibrand Design System
Ramona Enache
A themeable design system for Beam Suntory, the third largest producer of distilled beverages worldwide. This allows them to deploy entire websites for different brands within weeks, instead of 6+ months.
At a glance
token structure for streamlined deployment
components with states
each component has a light and a dark theme
responsive design: mobile, tablet, desktop, large screens
15+ page templates: homepage, about, product listing page, product detail page, stories, experiences, etc…
e-commerce: separate design systems for e-commerce frameworks
Client
Beam Suntory
Jim Beam
Maker's Mark
Roku
Sipsmith
Bowmore
Laphroaig
EFFEN
Haku
Task
Optimising the production, deployment and maintenance of the digital ecosystem for an international producer of distilled beverages with a portfolio of over 60 brands operating worldwide. The visual design has been done by a different agency.
Challenges
flexibility for each brand's identity
mixed e-commerce approach (integrated, 3rd party, not available – depending on country's regulation)
constant rollout of new brands
Achievements
50+ responsive page templates / brand
dark and light theme for each brand
brand launch time 2-4 weeks from 6-12 months
