A themeable design system for Beam Suntory, the third largest producer of distilled beverages worldwide. This allows them to deploy entire websites for different brands within weeks, instead of 6+ months.

token structure for streamlined deployment

components with states

each component has a light and a dark theme

responsive design: mobile, tablet, desktop, large screens

15+ page templates: homepage, about, product listing page, product detail page, stories, experiences, etc…

e-commerce: separate design systems for e-commerce frameworks

Beam Suntory, the third largest producer of distilled beverages worldwide. They have over 60 brands and need scalable and fast system for deploying international websites with a mixed e-commerce approach. Some brands under their umbrella

Jim Beam

Maker's Mark

Roku

Sipsmith

Bowmore

Laphroaig

EFFEN

Haku

Optimising the production, deployment and maintenance of the digital ecosystem for an international producer of distilled beverages with a portfolio of over 60 brands operating worldwide. The visual design has been done by a different agency.

flexibility for each brand's identity

mixed e-commerce approach (integrated, 3rd party, not available – depending on country's regulation)

constant rollout of new brands

50+ responsive page templates / brand

dark and light theme for each brand

brand launch time 2-4 weeks from 6-12 months