Morse Micro — Marketing, Video & Enterprise Web for Deep Tech

Morse Micro is a Sydney-based semiconductor company building Wi-Fi HaLow chips that deliver long-range, low-power connectivity for IoT devices — from security cameras to smart meters. With over 100 million Wi-Fi HaLow devices projected by 2029, they needed an agency partner operating across marketing, video, and web simultaneously, at the speed of a deep tech company scaling globally.

Morse Micro's technology operates at the chip level — invisible to the end user but foundational to entire IoT ecosystems. Translating that into content engineers trust, B2B buyers act on, and investors pay attention to requires a different kind of marketing. The existing website and social presence didn't reflect a company at the forefront of a new wireless standard.

The engagement needed to cover three disciplines at once: a high-volume social and creator content engine, an ongoing video production pipeline for product education, and a full enterprise website redesign — all coordinated under a single team.

Refract runs a monthly marketing retainer covering social content production across YouTube, TikTok, Instagram Reels, and statics, alongside creator and influencer campaign management. In parallel, we produce long-form product videos — unboxings, AppNote walkthroughs, range tests — with short-form edits redistributed across Morse Micro's owned channels.

The enterprise website redesign includes AI search integration, a complete site architecture overhaul, and content migration planning — coordinated directly with Morse Micro's marketing lead and Webflow's enterprise support team.