Startmate — A New Website for ANZ's Leading Accelerator

Startmate is ANZ's leading startup accelerator — 300+ companies invested in, $120k per cohort, and a portfolio worth a combined $4.5+ billion. Refract designed and built Startmate's new website.

Startmate's platform serves founders, operators, investors, and students simultaneously, each with distinct needs and expectations. The website needed to communicate clearly to all audiences while driving applications for competitive cohorts that receive 700+ applications per round.

The design also needed to reflect Startmate's position as the most connected accelerator in ANZ — every pixel seen by the founders, mentors, and investors who shape the ecosystem.

Refract designed and developed Startmate's new website to serve multiple audiences without fragmenting the experience — balancing Startmate's brand energy with clear pathways for founders exploring the Accelerator, operators joining fellowships, investors backing the fund, and students entering the ecosystem. A cohesive digital presence that matches the scale and ambition of a $4.5 billion portfolio.