Concord — Website & Content Ecosystem for Startup Immigration

Concord helps founders, VCs, and global talent navigate immigration at startup speed — a 99% success rate across 3,250+ cases, with clients spanning a16z portfolio founders and companies like Tracksuit. Refract designed and built their website, implemented a content ecosystem, and provides ongoing monthly maintenance.

Concord serves multiple audiences across the US, UK, Australia, Canada, and New Zealand. The site needed filterable content resources, embedded HubSpot forms, and country-based content filtering — all while holding the urgency and credibility that justifies premium fees in a trust-dependent category.

It also had to be AEO/SEO-ready from day one, with structured data and schema markup built to compete in an increasingly AI-driven search landscape.

We designed and built the site on Webflow with a CMS architecture supporting articles, webinars, and guides — category filtering and cross-referencing throughout. HubSpot form embeds power lead generation, JSON-LD schema and structured data run across every page, and country-based content filtering ships with sensible defaults.

Refract continues to provide monthly maintenance: page updates, comparison tables, and ongoing content architecture expansion.