TrusstAI — Authority-Building Web Presence for AI CX

TrusstAI builds AI solutions for CX analytics and automation in the trust and safety space. They engaged Refract for website design and an ongoing uplift as their product and positioning evolved.

In trust and safety, credibility is non-negotiable — enterprise buyers judge vendors on how professional and trustworthy their digital presence appears before any conversation takes place. As an early-stage AI company, TrusstAI needed a web presence that establishes authority in a category where perception directly affects sales cycles.

The product was also evolving fast, so the site had to absorb ongoing redesigns and new sections without a rebuild each time.

Refract delivered the initial website design and build, followed by a structured uplift: page redesigns, new section builds, and technical documentation integration. We also developed prototypes for user-facing features to support product validation alongside the marketing site.