Edible Plan Rebranding Project

Edible Plan, formerly known as Growup Idea, is a creative growth studio with over a decade of experience and a spirit of collaboration, dedicated to crafting meaningful progress for small and medium-sized businesses. Built on the belief that growth should be both strategic and human, Edible Plan serves as a space for practitioners committed to developing impactful, sustainable ventures. This rebranding project marks a new chapter after more than 10 years in operation, repositioning Edible Plan as a key player in business incubation and creative strategy for SMBs. The refreshed identity reflects the brand’s evolution — progressive in its vision, collective in its approach, and catalytic in its impact.