Assignment: High-Fidelity Prototype of responsive E-commerce Website

Project overview: Friendzone.Studio — Design Studio with social and cultural impact receives a responsive E-Commerce Website for their new product of an encouraging and purposeful entrepreneurship-workshop for woman, branding strategy and rebranding of their website

Roles: UX researcher, UX/UI Designer

Team: Dean Kaszuba & Sebastian Ottersbach

Methods & Materials: Secondary Research, Stakeholder Interview, Otter.Ai, Brand Comparison Chart, SWOT Analysis, Qualitative User Research, Affinity mapping, User Persona and UJM, Wireframes, Low, Mid, and High — Fidelity Prototyping, Concept and Usability Testing, Figma, Figjam, Zoom, Canva, Useberry,

I was more than excited working for this client. The values, goals and visions of @Friendzone.Studio align smoothly with those of ArtsyAleksDesigns. Friendzone.Studio builds projects with social and cultural impact, nevertheless to mention that we both bring design with a purpose! We clearly found also the creative room to move with this Design Agency and saw us having fun in the near future, while building the High-Fi Prototype.