Haven´t we all been there in this uncomfortable situation where it feels like you do something illegal but it’s not? Standing there in row 3 and deciding which eggs to buy. It´s the end of the month and your kind of must survive with your last 50€ until next week. And now you have to choose: Are you going for the local bio eggs that cost 6€, or the cheap mass-produced eggs for 2€? You are not a bad person, but it still gives you a bitter aftertaste, after you left the store with the cheap 2€…

Hello, my name is Aleksandra and I´m currently an Ironhack Student in the UX/UI-Design Bootcamp. For the first team project I was allowed to work through the Design Thinking Process and solve a Wicked Problem with my teammates. Our team of 4 been working remotely and used channels and software’s as Slack, Zoom and Figma to work with. We been also using Canva and Google Slides for our presentation and utilized Google Docs for documentations purposes. The whole project was done within 9 business days.

In recent years, people have become more aware of the significance of eating well and the personal duty to consume healthy food. However, not everyone can afford organic food, as it is limited to those with higher incomes. Large corporations and supermarket chains take advantage of the organic food trend and conscious consumers, but they don’t address the underlying issue. Instead, they worsen the problem by using unsustainable practices that widen the gap and have a negative impact.

The Design Challenge me and my teammates been facing, with this overview, was:

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