Aware, a Premium Cut Denim - Brand that provides all kind of Denim Jeans from Slim to Bootleg to Cropped. You name it! The Brand was in need of a look that aligns with their vision to bring awareness to the environment with their recyclable materials.

While keeping it modern and fresh I focused on the gender neutrality as well on the mission to make sustainability cool again. With Slogans such as: 

"You care. We care. Aware." ​​​​​​​and cheeky billboards, that catches the attention of the costumer - Design with a purpose was a whole success again.