Brand Plus - Lecoast brand identity

Lecoast aims to help users access their financial accounts fast and transfer between accounts anywhere in the world. Lecoast aims to make remote work easy and less frustrating through access to financial accounts.



Brand Internal Branding

Vision: To revolutionize financial accessibility by providing users with fast and secure access to their accounts.

Mission: Empower remote work by simplifying financial transactions, making them seamless and frustration-free.



Brand Essence:

• Speed and Connectivity: Leocoast is synonymous with swift and reliable financial connections, enabling users to manage their accounts effortlessly and making Remote work less frustrating.







Logo and Branding Concepts

The logo connotes the swift and reliable financial connections between the users and the brand. The logo mark influences the visual element and the overall brand visuals.

The brand personality also being sharp, lively and unique gives the vibes and aesthetic to the brand experience.





Impact

I developed a strategic roadmap for brand experience, future brand campaigns and digital assets. This brand identity system helps to enable consistency across the brand touchpoint.